Videos
As it goes with web videos, these were created as a part of digital campaigns. Some are much longer than I intended them to be.
Mobil - Poocha Kyun Nahi
The insight was simple: people don't ask about their engine oil until something goes wrong. From there, it was simple. We did a series of videos, starting with this one on the left. There were plenty of banner and search ads that targeted people who were looking for solutions to their engine problems, and led them to Mobil 2-wheeler website.
Epson - #GoodbyeCartridge
we started from 'Just let go of the cartridge printers, it isn't good for your wallet or the environment' and then took a life of its own. This was a part of a Epson Inktank push campaign.
Epson - #GoodbyeCartridge 2
There were multiple videos in the series, along with the banners and landing page and offers and so much more. This video received the highest number of views - and hence I'm putting it up.
Epson - #TheBrightestInBusiness
Epson's business projectors show the right colors, whereas others are usually washed out. This wouldn't seem like a problem at first, but it can have disastrous consequences.
Tata Sky - referral offer
Providing great offers is Tata Sky's business. Believing it, is the customer's.
Tata Sky - referral (Kannada)
The only regional language video I had to do anything with. Idea and shoots were done on the same hour as the one above, and is included to show that I can write ads in Kannada too.