Websites and microsites
These weren't standalone (except for the last two), and had banner ads, social media posts and more to support them.
TCS Business 4.0
I call this ‘common sense backed by numbers’. A report about the way business is going forward, with all that ecologically responsible, socially tenable ‘best practices’. But I like numbers, and combining it with writing was a rare chance that I wasn’t going to pass on. From the idea of using 4.0 as the main differentiator, I was responsible for the structure and the content of the website.
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Infosys - Australian Open 2019
The copy for the website had to stem from the ‘Navigate your next’ tagline of Infosys, and we did a pretty good job of nailing the brief. There was a VR zone that let people take a tour of graffiti-laden Hosier street near Rod Laver arena, shop for Australian Open merchandise, watch live matches and highlights from the center court and more.
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The website is not live anymore - and this is the only screenshot I have.
TechM X Jacksonville Jaguars
This microsite is here because it was done over a weekend, but doesn’t feel that way.
Tata Sky in-market campaign
It is said that people are set in their habits, but consider changing it during important life events - like changing the house or buying a TV (or any large/costly appliance, but we focused only on TVs). So, we targeted people who were looking for these things - and asked them to find the right time and companions for the change. The microsite was supported by banner ads where Baba gave his opinions on the choice - and told people to get Tata Sky DTH at the end.
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The Arvind Store
Owning a bespoke suit is a rite of passage - be it i personal life or professional. While every older relative is trying young men all over the country to get hitched, we decided to give the control back to them and start 'Get stitched' instead. Too bad this was just an idea that did not see the light of the day.
Amoeboids
Amoeboids creates Atlassian apps used by organizations to manage their entire workflow. This was the first website I wrote copy for after 'resigning' from my last job.
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Upraise
Upraise builds software products to help teams increase efficiency, enhance collaboration & achieve ambitious goals. This was the last (is the latest?) website copy that I wrote.
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